Marketing Tools

Welcome to the SHPE Marketing Communications Page!

We aim to provide effective and innovative marketing documents and resources for individual chapter use. We hope that this information will provide unified branding and messaging in collaboration with our new mission and vision statements.

The Marketing Department is here to support you with your communication needs. Please contact us at marketing@shpe.org if we can be of further assistance.

SHPE Mission: SHPE changes lives by empowering the Hispanic community to realize its fullest potential and to impact the world through STEM awareness, access, support and development.

SHPE Vision: SHPE's vision is a world where Hispanics are highly valued and influential as the leading innovators, scientists, mathematicians and engineers.

SHPE Logo Guidelines


2019 NOTE: SHPE is in the process of developing new branding and will be unveiling a new logo at the SHPE National Convention in Phoenix in November. We recommend that you hold off on creating any new collateral until after the new logo is announced.

After we roll out the new branding, we'll be asking all of our chapters to use the new logo and comply with the national branding. We'll provide guidelines for how to personalize your logo so that it has your chapter name, and our expectation is that all SHPE chapters will use that new logo by Spring 2020.

SHPE is a national brand and we're working hard to grow our membership and make our brand as powerful, meaningful, and far-reaching as possible. In order to do that, we all need to work together! Thank you in advance for your help!

If you must use a SHPE logo prior to receiving the new branding, please use the Interim 2019 Logos.

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Before downloading the SHPE Logo, please read the SHPE Logo Guidelines carefully.  The integrity of the SHPE logo must be adhered to.  Any alterations to the SHPE logo diminishes its value.  SHPE reserves the right to object to unfair uses or misuses of its logo of applicable law.

If you see misuse of the SHPE logo or brand anywhere, please report to marketing@shpe.org.

Download SHPE Logo Guidelines (PDF)

Download Interim 2019 Logos

SHPEology Presentation


SHPEology is a SHPE 101 presentation that covers organizational structure, marketing, events, programs, and a variety of other information about SHPE at the national level. It's a great way to share the larger picture of SHPE with your chapter.

Download SHPEology (PDF)

BEING SUCCESSFUL IN STEM IS NOT EASY. SHPE IS A NETWORK THAT MAKES IT EASIER. WE PROVIDE OUR MEMBERS WITH OPPORTUNITIES AND A FAMILIA SO THEY DON’T HAVE TO DO IT ALONE.

WHY NEW MEMBERS SHOULD JOIN SHPE

  • Become part of an 11,000+ national network of students and professionals all committed to leading Hispanics in STEM.
  • Receive opportunities for career advancement and professional development.
  • Benefit from access to the exclusive SHPE Career Center, discounted opportunities for regional and national events, and SHPE SmartBrief - curated news for Hispanics in STEM.

The following tools have been prepared that you can use in your efforts to grow your chapter during this membership campaign.

Membership Campaign Toolkit

Includes sample email text, social media post copy and images, flyers, and ideas for promoting SHPE to new members.

Download Toolkit

Download Images & Flyers